Unwrapp’d was founded by 3 friends in Colorado to make a real difference in the American food system. We respect the obligation in front of us: to make the environment, our community and the economy better because of our existence, not leaving it worse off.
Here’s how we’re doing it:
It’s rooted in our company name. We chose the name Unwrapp’d because we refuse to use single-use wrappers like all of our competitors. Single-use plastic packaging is the largest source of plastic pollution in the world, so we’ve opted for 100% recyclable and reusable packaging instead. Does it cost us more? Absolutely. Would we ever consider switching over to cheap, disposable wrappers instead? Not in a million years —which is unfortunately about how long it will take for all of those wrappers littering our planet to break down.
To reduce energy consumption, we do almost everything manually. We use our hands in sorting ingredients, jarring, lidding and labeling. Even the equipment we make our soft and chewy protein bites on is manually operated—no electricity needed. All this manual labor has an additional benefit: the best biceps in the industry!
Whether it’s the nuts and seeds that go in our products, or the cardboard boxes that transport our jars to grocery stores around the country, we source local whenever possible to support and employ those within our communities. This has the added environmental benefit of reducing transportation emissions. +1 for Mother Nature.
There are 3 reasons we use PET plastic jars.
It’s the most widely accepted and easily recycled material that currently exists. Our jars have the #1 next to the recycle symbol which means your street side recycling service will recycle it (some companies will mislead you to think a package is recyclable, but in reality it’s a material that needs to go through a specialized facility, not the local municipal stream, to pull apart its various layers.)
Glass is much heavier, which requires more gas and oil to transport. Glass also requires more packaging (plastic and paper) to prevent breakage during transportation. If you practice recycling, the plastic jar is a greener way to go. This Washington Post article goes into plenty more detail if you don’t believe us.
Tim Debus, president and CEO of the Reusable Packaging Association, said it best: “The real root evil of the pollution is not material based. It’s disposability.” Manufacturers have opted for more and more single-use packaging because it lowers their shipping costs. We’re not chasing profits over purpose, though, so we’ll gladly pay a little more to provide you a fully recyclable and reusable jar. Give your empty jar a second, third or fourth life when you’re finished by storing leftovers, planting a flower, or using it as a pencil or change jar.