FOR IMMEDIATE RELEASE: 9/25/2018
Uwrapp’d Hits Iowa City Grocery Stores
Iowa Natives and College Rivals Started Healthy, Eco-Conscious Company in Colorado But Growing Rapidly Throughout Iowa
Iowa City, IA: A University of Iowa alum is shaking things up in Iowa City grocery stores. Tom Miner (class of 2011) launched Unwrapp’d, a natural food startup, in Denver, CO last year with his business partner, Reed McIntyre, an Iowa State grad (class of 2012). Unwrapp’d is the first energy bar dough on the market, which allows shoppers to make their own healthy energy bars at home without the hassle. The dough can be eaten raw or baked and because it comes in recyclable jars, each jar prevents 7 energy bar wrappers from ending up in landfills.
“Growing up just 50 miles down the road from Iowa City and being one of five University of Iowa graduates in my family, it is really special to offer friends and family the opportunity to find Unwrapp’d in local stores” says Miner. “The focus of my college major was global resources and the environment, so my education here in Iowa City definitely shaped Unwrapp’d in so many ways.”
After launching the business from the Denver/Boulder area, Miner and McIntyre are thrilled to bring a little bit of Colorado back home. “Reed is secretly-not-so-secretly bitter that we’re hitting shelves in Iowa City before Ames. But what can you say? The rivalry game earlier this month proved it’s a Hawkeye State. Winners eat first” says Miner.
Unwrapp’d is currently available in grocery stores in Colorado, Nebraska, and Iowa and they’ve sold to online shoppers in over 25 states via their website and Amazon page. In Iowa City you can find it at the Hy-Vees on Dodge St. and South First Avenue. Additional stores, including Lucky’s Market, are coming soon. Unwrapp’d products have been a hit with health-conscious shoppers for the following reasons:
· Zero added sugar or artificial sweeteners
· Can eat it raw or baked
· No hidden “natural flavors” or preservatives
· Grain Free
To learn more about the products, please visit eatunwrapped.com/products.
About Unwrapp’d. Founded in 2017 in Denver, CO, Unwrapp’d is the inventor of energy bar dough. It’s like edible cookie dough meets energy bar: you can eat it straight from the jar or bake into your own bars. And because the company does not pre-package bars in wasteful individual wrappers like everyone else, you get to reuse or recycle the jar. Learn more at www.eatunwrapped.com.
FOR IMMEDIATE RELEASE: 6/13/2018
Unwrapp’d Partners with Hy-Vee to Bring New Wave Natural Food Product to Iowa
Unwrapp’d nutrition bar dough hits shelves of a top Midwest grocery chain, Hy-Vee
Des Moines, IA - 6/13/2018 - Unwrapp’d, the premier nutrition bar dough, and HyVee introduce Iowa to a new wave natural food product. As the first of its kind, Unwrapp’d encourages consumers to think outside the wrapper and will host wellness workshops at select Hy-Vee locations this summer 2018.
“We are shaking up an over-saturated grocery segment by offering an alternative to the status quo energy and protein bar,” said co-founder and CEO Tom Miner. With over 240 Hy-Vee locations across eight states, startup founders and Iowa natives, Reed McIntyre and Miner secured the deal that will bring their Unwrapp’d food product back home.
After launching and operating the business from the Denver/Boulder area- also dubbed the ‘Silicon Valley of natural food’ - Miner and Reed are thrilled to bring a little bit of Colorado to Iowa.
“Everywhere you turn in Colorado you’ll find a new natural food product, but in Iowa the choices aren’t the same,” says Miner. “Getting Unwrapp’d into Hy-Vee stores gives our friends and family back in the Hawkeye State a healthier alternative to energy and protein bars filled with hidden ingredients and added sugar. We hope this product gives people the same freedom to think outside the wrapper as it has us.”
Unwrapp’d is currently available in grocery stores from Denver to Longmont, CO, and they’ve sold to online shoppers in over 20 states nationwide via their website and Amazon page. A regional lifestyle magazine recently featured Unwrapp’d as their “new go-to snack” and grocery shoppers like it for the following reasons:
● Zero added sugar or artificial sweeteners
● No hidden “natural flavors” or preservatives
● Made with all-natural ingredients
● Gluten Free
● Can eat it raw or baked
To learn more about upcoming wellness workshops and in-store availability, please visit eatunwrapped.com.
About Unwrapp’d. Founded in 2017 in Denver, CO, Unwrapp’d is the inventor of nutrition bar dough: It’s like edible cookie dough meets nutrition bar. You can eat it raw from the jar or bake into your own bars. And because the company does not pre-package bars in wasteful individual wrappers like everyone else, you get to reuse or recycle the jar. Learn more at www.eatunwrapped.com.